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Learning that not EVERYONE is your customer

One of the biggest mistakes I see time and again is hair and makeup artists trying to appeal to EVERYONE. Their marketing and social media is general and broad, appealing to everyone (but not anyone in particular). When you’re first starting out, it can be easy to...

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Why you’ve GOT TO show up and be CONSISTENT

Why you’ve GOT TO show up and be CONSISTENT

Let’s face it. If you are spending money somewhere, you’re likely going to choose someone who is visible, reliable and has the results to show for their work, right? Rather this, than someone who seems like they can’t really be bothered and you barely ever see....

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Want more clients? You need to be EXCLUSIVE

Want more clients? You need to be EXCLUSIVE

Have you ever been tempted into buying something, or doing something because you were worried if you didn’t do it RIGHT THEN, you’d be missing out? That my friend, is pure exclusivity. Put simply: people want what they can’t have.  When choosing between products...

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Wasting opportunities? Stop underselling yourself.

Wasting opportunities? Stop underselling yourself.

What is a successful business, if not a line of opportunities leading to an established base? Today I’m here to offer my tips on how to make sure that every interaction you have can lead to an opportunity to level-up your bridal hair and makeup business.  When...

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Boost your business with amazing reviews every time.

Boost your business with amazing reviews every time.

A lot goes into your bridal hair and makeup businesses, from the hard work you put into your actual services to the products you choose, buy and take with you. There’s a whole other side though as you know, and that’s your customer base, your branding, your...

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Stop avoiding collaboration – it’s key!

Stop avoiding collaboration – it’s key!

Starting your own wedding hair and makeup business is fun and exciting, but you can often feel adrift when you’re completely on your own. Instead of trying to do it all yourself, have you considered expanding your circle and bringing in someone else who’s part of the...

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Competition: a guide to getting over it

Competition: a guide to getting over it

When you start your own bridal hair and makeup business, it’s likely you will be feeling super excited, bursting with ideas and raring to go. You’ll have your own branding, your website in the works and dreams of your future customers leaving happy and satisfied...

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3 Reasons Why You Need A Mentor For Your Wedding Business

3 Reasons Why You Need A Mentor For Your Wedding Business

When you feel like you’re at the top of your game, you know everything there is to know and you’re ready to go and take on the professional world, why would you want to spend money on extra training or coaching? The truth is, there’s always room for improvement. No...

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