Want more clients? You need to be EXCLUSIVE

Have you ever been tempted into buying something, or doing something because you were worried if you didn’t do it RIGHT THEN, you’d be missing out? That my friend, is pure exclusivity. Put simply: people want what they can’t have. 

When choosing between products and services, especially bridal hair and makeup – brides want to feel like they’re taking a step up. To be getting the best – and something not everyone will have. And they are often willing to pay more for the privilege. 

This is where the idea of making your business exclusive and adding that value comes from. That’s right: saying no and turning down clients.

It might seem like the opposite of what you want to be doing, rather than thinking with a scarcity mindset and saying yes to everything – but making your business ‘exclusive’ can actually often be the number one driver of conversions!

So how can you create this exclusivity?

Easy. By putting in a hell of a lot more effort into each individual bride rather than scattered effort across many. If you can carry off a one-off, signature wedding experience with unmatched attention to detail that can only be given to ONE bride and bridal party per wedding day – then use this amazing offering to your advantage!

​​​​​​Turn your limited availability into exclusivity

When brides enquire with you, it’s your opportunity to let them know that you’re going to be booked and busy, so to jump on the opportunity to book you to ensure they don’t miss out. ​​​​​​​​Guaranteed, it will help to ease your potential bride’s decision to book you because they won’t want to lose you to another bride (and face missing out on your fab services).​​​​​​​​

Your exclusivity will instill a time-conscious panic in your brides which results in a jump in the number of your conversions. Keep reiterating the scarcity of your services across your social media to remind potential clients of its high demand.

​​​​​​​Your hair or makeup bookings should always be taken on a ‘first come first serve’ basis, and don’t be afraid to let potential clients know that you have to disappoint other brides each year by the time they decide they want to book with you!​​​​​​​​ And it’s true isn’t it? Once you’re off the ground, you won’t be able to say yes to everyone and you WILL have to disappoint brides.

​​​​​​​​Do you offer your brides exclusivity?

Join my FREE Facebook community TODAY to gain clarity on how to nail that exclusivity – why wait!?